Mostrar mensagens com a etiqueta Nike. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta Nike. Mostrar todas as mensagens

quarta-feira, 2 de junho de 2010

"..per distruggere il gioco piu bello.."

I saw Nike's new football commercial the other day, and, as a football fan and basically having grown up on these, this was something I was looking forward to with some expectation (and yes, excitement too :P).



Afterwards I couldn't help feeling disappointed, and a bit revolted I must admit. Maybe it's just me, but the message I got was: "Become a football player and be worshipped. They'll make music, movies and even statues of you. Or else you'll end up poor and living in a trailer".
I guess you could say "Oh well it is just a commercial..". But they're also probably one of the biggest brands and with most visibility in the world and as such should have some kind of moral responsability towards the values they seem to be promoting.

I miss "the good ol'days" when it was just plain Good vs. Evil.